Brisbane-based entrepreneur Yazz Krishna has taken the "selfie" or self portrait to the next level. His company Fives Faces has developed The OmniMirror, an in-store interactive camera system that allows shoppers to take photos of themselves in different outfits and then upload the photos to their Facebook or Twitter accounts to get feedback from friends and family.
The OmniMirror is being marketed as a device that ''blurs the lines between shopping in-store, online and social media''. All of the photographs are branded with a special border of the store's choice and Mr Krishna estimates that by using social media in this way, each photo has the potential to reach over 10,000 people. The OmniMirror also allows users the chance to sign up for store news and updates, go on-line and search a company's website and can even be configured to show videos of a store's latest advertising campaign.
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